Search Engine Marketing

Services

Why are so few people coming to my website?

You may have the most spectacular website, complete with the most informative content ever and incorporating the latest web technologies but if it is not listed in the first few entries in the top search engines, it is the equivalent of a state of the art shop situated in an alley in the middle of nowhere. Various sources claim that 80% of all web traffic comes from Search Engines. Therefore, the reason why you may not be getting enough traffic, or you are not maximising your traffic potential, is simply because potential customers are not finding you. This is why you need to invest, and you can start investing now, by investing some time to read the rest of this brochure!
 

Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC)

Unfortunately, most people tend to mistake Search Engine Optimization (SEO) for Pay-Per-Click (PPC), especially when it comes to ranking. While both SEO and PPC are two main and equally important techniques which bring targeted search traffic to your website, they are different in the following ways:

As can be seen in the above table, both SEO and PPC have their advantages and disadvantages over each other. Based on our experience, we recommend that the website is first made Search Engine friendly via SEO and then you embark on a PPC campaign when you launch it. Thus, the site benefits from a rapid influx of web traffic generated through PPC. This obviously increases the relevance of the site to certain keywords – something which aides SEO and will benefit the website raking in the long run.
 

How can we help with SEO?

• SEO Audit
  Through the SEO Audit, we will analyze your current website in terms of the optimization that it currently has. Our expert staff will then be in a position to determine its current level of SEO and make recommendations to improve visibility, based on your budget and requirements
• Keyword Research
  Keyword Research is the technique of finding words and phrases that your potential customers may search for. Choosing the right keywords for SEO is an art in itself and takes much more than a simple choice of copying what others are doing. Our comprehensive service includes a thorough analysis of the keywords that are related to the content of your website and your target market. Once we choose the most relevant and important keywords, we will provide you with a priority-sorted short listing of keywords, based on factors such as Keyword Effectiveness Index (KEI) and Annual Search Trends. Overall, this service involves a blend of human interpretation and analysis of thorough results that we achieve using a number of software programs that we have at our disposal. The choice of keywords is extremely important since the overall search engine optimization strategy will be determined on it. We will make our recommendations about which to focus on. The final selection of keywords will, of course, be up to you.
• Content Audit and Optimization
  Our expert staff will thoroughly analyze the content of your current website and will optimize it to improve your ranking position in Search Engines. Such optimization will involve techniques such as increasing the location, prominence and density of your keywords and altering you current HTML to make the structure of your website search engine friendly.
• Search Engine Optimization
  The way Search Engines work is that they provide the most relevant quality content depending on the keywords being searched for. The toughest and most intricate aspect of SEO is to ensure that your website is appropriately structured and contains relevant content for the selected keywords. Through a combination of expertise, experience and analysis of the results that emerged from the other services, we would be able to identify and make the alterations and additions that are required. Whilst we make use of analytical tools to obtain certain SEO parameters and values, we interpret and implement the modifications manually. Irrespective of what these modifications may be, we have the technical expertise to handle them efficiently and cost-effectively.
• Search Engine & Directory Submissions
  Following the implementation of SEO on your website, we manually submit your website to about 100 search engines, which include the top 20 search engines, that many are familiar with. We also submit your site to about 25 web directories. It is worth pointing out that all submissions and their respective follow-ups are done manually (including the registration of accounts where required) and not through auto submission. This completely ensures that your website is actually submitted and included in that particular search engine or directory.
• Consultancy & Reporting
  We are interested in what you want to achieve through your website. We are interested in your company, your products and your services. In other words, we are interested in anything that pertains to your company and we will take all the time we need to understand it. Only then will we be in a position to offer tailor made recommendations.

Whilst consultancy will be more frequent prior to the SEO service, we provide quarterly reporting on recommendations based on the web traffic and ranking performances that we monitor on a daily basis. Such recommendations include tweaks that we recommend should be implemented so that you maximize your traffic potential, improve your return on investment and attain better rankings in Search Engines. We discuss these reports and based on what you approve, we can proceed with implementing them.
 

How can we help with PPC?

• Keyword Selection
  The process initially starts similarly to the Keyword research service in SEO. The reason is that some PPC’s such as Google’s Adwords™ may double the price of a keyword if based on its own mathematically determined “opinions”, it finds it not relevant to the content of your website. Keyword selection for PPC also involves taking notice of the cost of each keyword.
• Campaign Setup
  This aspect of the PPC service involves the creation of your PPC account with the search engine where you will be running the campaigns. This includes the setting up and configuration of the actual campaign/s such as the time and days when they will run, for which searches coming from which countries will your ads appear, for which keywords will they appear and the maximum bidding on each keyword so as to win the top rankings without spending too much per click. These and other settings are set depending on your requirements, targets and budget.
• Campaign Tuning
  We constantly monitor your PPC performance and apply the necessary tweaks so that we ensure that the money you are spending yields the maximum return on investment and attain peak performance. For example, we may find that it is worth decreasing the bidding limits on individual keywords and add more keywords so as to get more traffic.
• Consultancy & Support Services
  We will constantly involve you in the planning of your campaign so that we ensure that our recommendations of keywords, campaign duration, budget and wording for the advert will be in line with your company’s campaign strategy. During the running of the campaign, we will contact you should we have any recommendations so that we implement them with your consent.
  A report detailing the performance of your PPC campaign will be submitted following the end of a campaign. This report will not only provide you with statistical information but will also contain recommendations that will assist you when planning your next campaign.